I arrived in Hong Kong early last week, and when I opened the SCMP on Thursday morning, I realized that J.Crew had just launched flagship stores in Hong Kong, one for men (On Lan Street) and one for women (ifc Mall). Before long, I realized that they'd done an all-out marketing blitz here, with the SCMP ad supplemented by billboard-size imagery on trams and tram stops. Naturally, I had to visit and take a look around at the first Asia-Pacific stores launched by one of my my favorite brands!
On top of it all, I managed to snag a free green tea ice cream sandwich from Little Bao, which had also parked ice cream truck-style on On Lan. So tasty. And since I had my camera with me anyways, I also ended up doing some photography for one of the local vendors that J.Crew was working with for giveaways -- Sim's Sweetshop. Hope you enjoy the photos below.